The truth about web copywriting.
One of the common myths about web copywriting, or online Copywriting these days is that it’s somehow “different” from any other form of copywriting.
Of course, the people telling you this are usually trying to sell you on their web copywriting services, or on books, products and programmes to teach you to do it yourself.
Now, it’s true your typical web-surfer has a short attention span and if you don’t get her attention in the first 8 seconds of her hitting your page, then she’s gone, surfed out to another site.
But all that means is your web copy has to be attention-grabbing, and interesting enough to provoke desire and inspire action - yes, the good-old AIDA formula again.
And in this, online copywriting is the same as brochure copywriting or any other copywriting. One professional copywriter I know took a full-page magazine advertisement he’d done for a client and re-purposed as a “squeeze page” for a website (a “squeeze page” is a page where you “squeeze” the name and email address out of your website visitor, and that’s all they can do - there are no other links out of the page).
This ad, written specifically for offline media, out-performed the traditional page created by a web copywriting “expert” by 12.5%.
And if you think about it logically, why should online copy writing be any different? You’re still writing for human beings, and writing to the same AIDA formula, to provoke the same reactions.
Yes, the style may change, but the substance doesn’t.
Bottom line: good copywriting is good copywriting, wherever it is. So before you think about handing over your money for web copywriting services or resources, ask yourself what extra you’re going to get for the premium price they’ll be asking for this niche product.
Have a look around the rest of this site and see some of the specific copywriting strategies you can use to increase your profits starting TODAY!
Happy Copywriting!
Chris Cardell
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